Sarah brings extensive brand and communications experience to the Offbeat team, helping organisations clarify what their brand positioning should be to reach their target audience and how their unique stories are told.
With over 15 years working across fashion, lifestyle and consumer brands, including senior roles within well-known retail organisations, Sarah has a strong understanding of how brands connect with audiences and how messaging shapes perception.
Her experience spans high-profile fashion and lifestyle agencies and in-house roles, including senior positions with brands such as Boohoo Group, Warehouse, Oasis and Karen Millen. That background gives her a valuable perspective on both strategic thinking and the realities of delivering communications inside busy and complex organisations.
At Offbeat, Sarah focuses on helping organisations articulate their story more clearly. This can involve shaping messaging, developing communications strategies, or helping clients translate complex ideas into narratives that audiences can easily understand.
She believes the most effective marketing often begins with clarity. Clarity of customer cohort, clarity of business positioning plus clarity of targets and aspiration, to understanding what an organisation really stands for ensuring that message is communicated consistently.
Sarah enjoys the collaborative nature of Offbeat’s projects. Strategy, communications, digital presence and content are developed together, ensuring organisations present themselves clearly and consistently across every channel.
Bevan works best in environments where people don’t take themselves too seriously.
He enjoys working with like-minded people who genuinely care about what they do, value relationships, and share a common purpose. That collaborative and agile approach plays a big part in how Offbeat operates as a team.
His experience across service-led industries, particularly within the built environment and facilities management sectors, has also shaped how he approaches digital strategy – focusing less on isolated marketing activity and more on building trust, visibility and long-term relationships.
At Offbeat, Bevan works closely with the wider team across strategy, PR, content and social to ensure digital activity supports the wider commercial goals of each client.
A key part of his role is helping clients understand how the wider marketing ecosystem works – not just individual campaigns or adverts, but how all channels connect to influence visibility, engagement and decision-making over time.
Outside of work, Bevan places a strong focus on maintaining balance and perspective.
His faith, meditation and keeping fit all play an important role in helping him stay grounded, alongside giving back and supporting others where he can.
An important part of his life outside of work is men’s mental health, and recovery, having been sober for several years – something that continues to shape his outlook, values and approach to life.